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Business + IT Insights

DMARC: A Tool for More Effective Marketing & More Secure Email

Posted by Dave Lazor on Wed, Jun 17, 2020


Are your emails ending up in spam folders? Are you constantly worrying about whether clicking on a certain email will give you a virus? 

For the sender, email marketing is one of the most effective ways of building a lead generating pipeline, but when those potential leads aren’t seeing your content, all of your hard work goes unnoticed.

On the flip side, companies try their best to filter out spam, malware, and phishing. But, when the filters can’t decide if an email is real or just a very good fake, they leave it up to their team members to try to figure it out and this opens the door for cyberattacks. 

For cyber-criminals, email is involved in more than 90% of all attacks. So, when a filter incorrectly sends a legitimate email to spam and a bad email to the inbox - the risk of attack is greatly increased.

At Lazorpoint, we believe your marketing emails should be read by the right people and that you shouldn’t have to live in fear of a cyberattack. That’s why we use DMARC. This innovative tool helps businesses figure out whether the email they receive and send is legitimate and leads to a more secure workplace. To learn how DMARC works, check out this 3-minute video:

If you’re concerned about the cybersecurity of your business, contact a Lazorpoint IT Expert today

Make sure your company is protected today.

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Tags: IT Strategy, IT Security

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