Some companies have already decided that your business is their best choice — they are your customers. Others have decided that you are not their best choice.
Our goal is to identify that set of customers for whom you really are the “best choice”, and to help you get and keep more customers like them. Additionally, there are likely enhancements you can make in your business that will allow you to profitably operate as the best choice for an ever broader portion of the market.
The only real way to understand your customer’s perspective is to talk to them.
A “Day in the Life” interview provides an opportunity to find out what companies really need, where they struggle, and what does and doesn’t work in the everyday “day in the life” of the customer. The interviews occur with people you’ve pitched to, people you should have pitched to and people who didn’t buy. Through this discussion, we find out what a day in their life is like as it pertains to the value your business offers theirs. What was going on when they first imagined calling you or someone like you? What triggered action? What alternatives did they consider? How did they initiate contact, and how did they determine their “short list”? Where did they go for their first information? What failed or was weak in their view as they considered their options? And more.
From that base of insight, we work to creatively infer ways that your business really is, or really could be, the best choice for some set of customers.
