List of 152: Services Lazorpoint Provides to Help Organizations Grow

Growth is a moving target. Your Lazorpoint Growth Team understands that dilemma and that’s why we are agile, flexible, smart, technologically-astute and committed in our approach.

This List of 152 represents a sampling of the capabilities and skill sets we have brought to bear successfully on behalf of clients struggling to institute and implement effective growth strategies. It’s part of our capabilities portfolio. But most important, these are proven growth building tools.

The List of 152... just part of the Lazorpoint growth arsenal we make available to our clients.

Marketplace Services | Workplace Services | Technology Services

152 Things We Often Do to Drive Growth...		Value
Marketplace Services
Account Management Process & Guide Company wide process, training, systems, etc. to enable and facilitate large account management/pursuit		Purposeful and productive large account sales and marketing
Account Pursuit Battle Plan Detailed, step by step process and metrics to drive key account pursuit		Work basics complete, plus model and teach account management process
Target Account Program Overarching process for managing target accounts as a key aspect of a company’s portfolio of pursuits		Successful target account sales and marketing
Channel Program & Guide Protocol, procedures, templates, and support materials to make selling easy and successful for the channel		Better results from the channel
Channel Realignment Analysis Analysis and correct alignment of the right products to the right markets through the right channels		Better channel results
Dealer Development/Recruiting Program Program to identify, recruit, and retain the best dealers up to and including, if necessary, actual recruiting and signing activities		Better dealer network
Distribution promotional programs Sales programs for improved focus and results in the channel		Better channel sales
Distributor/Channel Development/Recruiting Program Program to identify, recruit, and retain the best distributors up to and including, if necessary, actual recruiting and signing activities		Better channel network
Manufacturer Rep Development/Recruiting Program Program to identify, recruit, and retain the best manufacturers reps up to and including, if necessary, actual recruiting and signing activities		Better manufacturers rep network
Indirect Force Sales Management Process Program for setting process, roles, objectives, metrics, follow and evaluation in an ongoing way for managing the channel		Better channel accountability
Alliance Partner Development/Recruiting Process Program to identify, recruit, and retain the best alliance partners up to and including, if necessary, actual recruiting and signing activities		Better alliance partner network
Store Development/Recruiting Program Prototype and incubate new distribution store as a model for future store growth		Experienced, ad hoc resource to build, incubate, and drive new market opportunity
VAR/VAD Development/Recruiting Program Program to identify, recruit, and retain the best VAR/VAD up to and including, if necessary, actual recruiting and signing activities		Better VAR/VAD network
Competitive Intelligence & Analysis Anonymous insight into the facts, approach, and edge of key competitors		Better insight into customer options for strategy, and better tactical insights to win
Competitive Mystery Shop More detailed insight into the selling approach of key competitors and how they will attack built on actual contact and anonymous conversation with them		Better planning and engagement foundation for selling
Competitive Selling Guide Perspectives and approaches for winning against competition		More competitive wins
CRM Software Selection Independent evaluation and assist in selection of appropriate CRM system		Better and more successful CRM implementation
SFA Implementation Independent evaluation and assist in selection of appropriate SFA system		Better and more successful SFA implementation
Corporate Governance Plan Plan to identify how and by whom decisions of various kinds will be made at various levels of the business		Clearer decision making and accountability
Customer Advisory Board Define, recruit, and drive customer advisory board to get it started		Successful customer advisory board experience
Family and Small Business Transition Plan to cascade ownership from one generation or owner group to the other		Better, cleaner goals and transition of ownership
Executive Mentoring One on one coaching of new sales, marketing, HR, technology, or other key executives		Better executive results
Direct Mail Programs Lead generation leveraging direct mail and other direct media		Lead generation
Script Development Creation of messaging for inside sales or telemarketers to create leads		Lead generation
Lead Generation/Prospecting Create and develop engine for generation of new leads from cold prospect		Lead generation
List Development Development of targeted account list, with the list vetted for correctness		Lead generation
List Vetting and Assurance Quality assurance and checking of list for relevance, usefulness		Lead generation
Outsourced Lead Generation Outsourced operation of Lazorpoint developed lead generation machine		Lead generation
Ad Effectiveness Audit Assessment of advertising spending, return, effectiveness, and options		Better marcomm results
Demonstration Development Development of targeted demonstration for use by sales force		Better demos
Electronic Product Catalogs Development of targeted materials and programs for leverage by sales force		Better sales results from marcomm investment
Executive Relationship Programs Development of targeted materials and programs for leverage by sales force		Better sales results from marcomm investment
Image and Visibility Initiatives Development of targeted materials and programs for leverage by sales force		Better sales results from marcomm investment
Sales Message Creation & Testing Development of targeted materials and programs for leverage by sales force		Better sales results from marcomm investment
Major Event Planning & Development Development of targeted materials and programs for leverage by sales force		Better sales results from marcomm investment
Marketing Communications Budgeting Strategic budget for better leverage of limited marketing communications dollars		Better sales results from marcomm investment
Marketing Communications Planning Strategic plan for better leverage of limited marketing communications dollars		Better sales results from marcomm investment
Naming Generation of naming and identity ideas for better branding		Better sales results from marcomm investment
Newsletter Plan & Development Development of targeted materials and programs for leverage by sales force		Better sales results from marcomm investment
Outsourced Marketing Communications Actual content development and materials production associated wit the development of marcomm		Better sales results from marcomm investment
Presentation Development/Implementation Development and training associated with development of key standard or specific application presentation		Better sales results from marcomm investment
Promotion Planning Creation and development of key special promotions to drive special opportunities		Better sales results from marcomm investment
Proposal Process Improvement Assessment and improvement of proposal pursuit and development process including standards, roles, metrics, objectives, etc.		Better lift from investment in proposal process
Sales Collateral Development Development and creation of sales collateral for special on general purposes		Better sales results from marcomm investment
Selling Proof Point Capture & Package Capture and framing of key points of evidence for use by sales force in closing deals		More effective sales calls
Signature Marketing Programs Development and execution of major, integrated marketing programs that build on content and generate image, signature, and customer selling kinds of opportunities		Better sales results from marcomm investment
Single Frame Development Creation of single frame presentation that effectively tells the story in one slide		Better sales results
Success Stories / Testimonials / Case Studies Capture and framing of success stories and client testimonials as sales aids		Better marcomm and sales results
Thought Leadership Initiatives Creation of actual content central to proving a companies leadership position around a key theme in its business		Better marcomm and sales results, and better service delivery through strengthened content
Trade Show Plan & Development Creation and execution of a custom plan to best leverage a key upcoming trade show opportunity		Stronger results from trade show investment
Trade Show Process Improvement Development of a process for proactively managing trade shows more successfully		Stronger results from trade show investment
Web Content Planning & Development Planning and creation of key web content for leveraging on web site		Better, more strategically relevant web content
White paper creation Development of content rich white papers expressing positions and views as market collateral		Content rich marketing material
Branding Development and execution of a branding plan to help drive a client’s brand experience		Improved brand
Competitive Response/War Gaming Specific planning for counterattack in the face of competitive activity		Competitive win
Customer lifecycle management Evaluation and planning for better serving customers at various points in their lifecycle with your products		Better product and customer matchups and sales success
Day in the Life/Voice of the Customer Capture and analysis of customer insights and experiences to create a “virtual video” that provides a framework for understanding and assessing market opportunity		Better market decisions
Feasibility analysis Assessment of feasibility of entry into a proposed new market space		Better decision about new product entry
Gap analysis Assessment of gaps requiring work in order for a new market entry or a market pursuit activity to succeed		Improved success in selling
Go to Market strategy Plan of attack for pursuing and successfully closing a market opportunity		Improved success in selling
Identity Creation of branding, identity elements, naming conventions, etc. to provide a consistent look and feel		More powerful marcomm
Internal and external factors analysis Identification and planning for internal and external factors that will inhibit or propel a company’s market success		Better sales results
Leading Practice capture and catalog Capture and cataloguing of leading and smart practices as baseline demonstrating client’s content expertise		Better content and market attention and interest
Market and offering evaluation Evaluation of new acquisition candidate, new product offering, new service, etc.		Better investment decisions
Market segmentation Assessment of market categories and striation into segments that can be pursued intelligently		Better sales results
Market validation Evaluation of readiness of a market for pursuit and investment		Better investment decisions
Marketing/sales steering committee Organization and facilitation of internal or external steering committees for marketing and sales		Better sales guidance
Positioning Definition of the overarching message, feel, and tenor of communications to be leveraged in every communications situation		Better marcomm results
Database marketing Creation and leverage of database information for better selling		Better sales outcomes
Nurture planning and implementation Development of plan for nurture, including timetables, content, process, etc.		Better nurture and sales results
Nurture programs Ad hoc nurture initiatives to support ad hoc market needs		Better nurture and sales results
Business process outsourcing — comm Actual operation and ownership of company communications activities		Better communications results
Business process outsourcing — mktg Actual operation and ownership of company marketing activities		Better marketing results
Business process outsourcing — sales Actual operation and ownership of company sales activities		Better sales results
Outsourced sales staffing Provision of key staff augmenting internal selling staff for key purposes		Temporary talent and direction to help get started
Comparative pricing analysis Evaluation of pricing relative to competitors		Confidence in pricing decisions
New offer proof of concept Taking a new offer to market in a limited frame, from strategy to outsourcing, to prove or disprove its right to investment before full commitment		Confidence in investment decisions
New Product launch Taking a committed product/offering to market, from strategy to outsourcing, to prove how to most successful sell it		Better sales results
New product/offer development Development of new product offering to meet the needs of a key marketplace		Better product results
Product management Evaluation and management of a portfolio of products to minimize overlap, duplication, etc., and to assure leverage to the extent possible		Better product results
Solution profiling Analysis and definition of a winning solution needed in marketplace, as defined by the Day in the Life		Better product development results
Key hire recruiting and retention Specific recruiting or retention programs to secure or hold specific sales teams and other key hires		Better performance
Team development Coaching and training aimed at making sales and other teams more effective and productive		Better performance
Account service/customer sat surveys Survey a population of customers to determine how well those customers feel that they are being served -- probing on specific delivery issues		Better delivery and service
Faux reference checking Anonymous phone surveying of some set of clients aimed at quickly understanding how and why a company wins or loses in the marketplace		Better market and sales results
Market research Collection of secondary information and insights into a market, its sizing, its options, and its trends		Better market planning and focus
New market investigation High level assessment of the feasibility and attractiveness of new market		Better investment decisions
Sales benchmarking Evaluation of sales results versus competitor sales results relative to investment made		Better sales investment decisions
Customer retention programs Special focus programs aimed at driving improved customer retention		Better sales retention
Joint sales calls Ad hoc coaching and in call support for driving major account pursuits		Better sales results
Major pursuit coaching Ad hoc coaching and behind the scenes support for major pursuits		Better sales results
Pursuit profiling Development of pursuit profiles supporting account pursuits		Better sales results
Referral programs Creation of programs to drive ongoing referrals from existing customer base		Better sales results
Sales & Marketing Knowledge Base Development of a knowledge base of data, materials, etc. supporting the sales force and its efforts		Better sales results
Sales management coaching Execution and modeling of sales management activities driving sales results		Better sales results
Sales program development Development of special programs aimed at driving specific sales in specific markets		Better sales results
Sales ready messaging Development of messaging for sales force leverage and use		Better sales results
Team selling Facilitation of team selling model and approach		Better target account results
Training Ongoing training and development of key skills and competencies		Better sales results
Forecasting Development of process for forecasting revenue into the business		Better sales management
Sales action plan project management Overall project management for execution of sales action plan		Better sales results
Sales action planning Creation of attack plan for improving sales results and outcomes		Better sales results
Sales administration Management of mailing, database updating, vetting, etc. for a lead generation program		Better lead generation
Sales analysis Evaluation of sales sources, trends, successes, obstacles, etc.		Better sales management
Sales blueprint development Development of sales blueprint or template guiding company sales activities		Better sales management
Sales budgeting Evaluation of sales budget and planning for sales expenditures		Better sales management
Sales force effectiveness Evaluation of sales force and its effectiveness, and gaps for improvement		Better sales results
Sales operations effectiveness Evaluation of sales force and its related sales support apparatus, and its effectiveness, and gaps for improvement		Better sales results
Sales planning Planning for the sources of sales revenue to meet sales plan		Better sales results
Sales process definition and framework Development and framing of the sales process and framework for winning		Better sale results
Sales process roadmap Development of sales process roadmap with steps, metrics, roles, accountability, standards, etc.		Better sales results
Sales reporting Creation and maintenance of sales management and tracking reports		Better sales management
Sales templating See sales process roadmap		Better sales results
Sales turnaround strategy Planning and execution for turning around failing sales strategy		Better sales results
Territory balancing Evaluation and assignment of territory by potential and coverage ease		Better sales results
Territory management Development and training for a process that will get more leverage from territory activities		Better sales results
Win Loss reviews Evaluation of wins and losses, and what is driving each in pursuits		Better sales results
Brainstorming/ideation sessions Development of new product and service ideas, for broad application, or for specific client delivery		Better sales results
Business planning Development of business plan for creating/leveraging a business opportunity		Better investment support
Business strategy Facilitation, documentation, and project management for driving a new business strategy into the business		Better sales results
Market innovation Development of a new approach in the marketplace for meeting a key market need		Better sales results
Strategic planning See business strategy		Better sales results
Executive strategy training Educate executive team in how to most effectively lead and drive strategy process		Better strategic planning outcomes
SWOT inventory Facilitate assessment of organization strengths, weaknesses, opportunities, and threats		Better strategic planning outcomes
Visioning Facilitate executive team visioning on direction and futures of the organization		More innovative strategic planning outcomes
Workplace Services
Business conduct Training and programs to assure ethics, compliance, etc. in the workforce		Less vulnerability from sales force activities
Conflict management and resolution Training and programs to help lessen and manage conflict outside of litigious settings		Less vulnerability from sales force activities
Employee satisfaction and issues survey Evaluation of internal issues and satisfaction in driving key client results		Better focus and resolution of thorny internal issues
Internal and cultural communications Evaluation and planning for improved internal and cultural communications		Better focus and resolution of thorny internal issues
Performance standards Definition of metrics and standards for appropriate sales success		Better sales results
Post merger salesforce consolidation Better integration of sales force from two merging sales teams		Better integration of sales teams
Competency development Definition of key competencies required in a work force for training, measurement, and recruiting purposes		Better work force hiring and development
Sales curriculum design Development of sales training curriculum to fulfill key competency and other requirements		Better sales force training
Employee handbook Outlining key requirements for all employees to meet policy and strategy requirements		Better work force training and development
Work force assessment Evaluation of sales force and other work force elements to evaluate appropriateness for the tasks at hand		Better workforce results
Work force communications Communications of key initiatives and requirements to the work force		Better workforce results
Sales force design Framing and planning for optimal sales force design		Better sales results
Sales goal setting See performance standards		Better sales results
Sales meeting facilitation/management Facilitation and framing of sales meetings to yield results desired		Better sales meeting results
Sales onboarding Facilitation of onboarding of new sales hires into the sales force		Better sales force startup
Sales performance management Ongoing management of performance for sales teams		Better sales results
Workplace compliance (diversity, harassment, violence, etc.) Evaluation and planning to assure ongoing compliance with workplace compliance requirements		Better teams
Workplace investigations Investigation of allegations that compliance requirements were not adhered to		Better teams
Succession planning Planning and development of succession plan for ongoing management post key manager death or absence		Better continuity
Technology Services
Inventory management process Analyze and improve the materials management process, from ordering through receiving through shipment		Reduced inventory and improved workflow within the warehouse
Shop floor process improvement Analyze and improve the shop floor processes		Streamlined workflow, reduction in missed (late) and incorrect (wrong item) shipments
Financial and Operational reporting Understand, gather, build and disseminate information throughout the organization		Reduced time spent manually gathering, creating reports and analyzing data
IT Roadmap and Steering Committee Based on the business goals, create a 1-3 year outlook and plan for more effectively leveraging technology to enable growth		Less thrashing, higher ROI, purposeful and successful IT investments
Peace of Mind Support (remote and on-site), Preventative maintenance and monitoring		Functional systems that work when you need them, resulting in less stress and reduced costs
Security reviews Analyze and recommend solutions for improved information security		Lower risk, more reliable and secure systems
Corporate Portals Design and implement portals		Improved communications, single source for information, reduced time spent looking for files
Dashboards Design, build and deploy displays that make executive information accessible and easy to understand – anywhere		At-a-glance visibility into key business indicators and their relevance
Mobile computing From laptops to tablet PCs to handhelds to mobile phones and PDAs, designing and building solutions that enable your team to accomplish more in less time no matter where they work		Productivity everywhere, no matter where and how your people work.
Voice over IP Define, evaluate, design, source, and implement VOIP systems that leverage the internet for efficient and powerful voice and data communications		Flexible, efficient, and powerful applications for better selling and serving customers
Messaging and Collaboration Build systems that enable clear daily communication and collaboration among and between work teams		Clear communications and smart results from collaborative efforts
Branch Office Computing Distributed computing environment for local, more powerful, and more cost effective computing infrastructure		More power for less cost
CRM Implementation Making CRM investments pay, helping customer-facing people to better sell and serve customers, and to get better everyday doing it.		Superb customer experiences
SharePoint-based Collaborative and Knowledge Systems Leveraging technologies to help sales and service teams to better capture, share, and leverage information, and to better collaborate with one another.		Efficiency gains through knowledge sharing
Web-based Applications Access anywhere, run cost effectively applications for better delivering service and selling to customers in a variety of forms		More power for less cost
Knowledgebase Development Systems to provide better access and leverage of precious but usually untapped stores of vital organizational knowledge		Better leverage and customer service
Document Management Systems to better archive, manage, and retrieve precious but hard to find vital documents in the business		Better service for lower cost

 

Lazorpoint, LLC located in Cleveland, Ohio, helps entrepreneurs and executives achieve their most important dreams, helping strong companies grow faster and more profitably. Services include: Marketing and sales strategy, implementation, technology, and outsourcing services to drive customer service and revenue growth in the marketplace. Strategic and outsourced recruiting, HR, and workplace compliance to drive employee retention and growth in the workplace. Technology infrastructure and application development services to assure efficient but extraordinary service and selling to key customers.

Lazorpoint, LLC | 812 Huron Road, Suite 800 | Cleveland, Ohio 44115 | 216.325.5200